Privacy & Cookies Policy
Privacy & Cookies for Our Website and Mobile App
Aftermath Support is a registered charity supporting people affected by serious road traffic collisions in the Northwest of England.
Registered Charity Number: 1111298
This privacy policy sets out how Aftermath Support uses and protects any information that you give us when you use our website or mobile app.
Aftermath Support is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website and mobile app, then you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should check this page occasionally to ensure that you are happy with any changes.
Policy last updated: 2nd July 2026
What information we may collect
We may collect the following information:
- Name
- Contact information including email address and phone number
- Information submitted through contact, referral, volunteer or event and fundraising registration forms
- Preferences and interests
- Information relevant to surveys, feedback and service improvement
- Website usage information
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and for the following reasons:
- Internal record keeping
- To respond to enquiries and requests
- To provide information about our services and activities
- To improve our website, resources and services
- To understand how people use our website and digital resources
- To comply with legal and regulatory requirements
- To send updates and information where you have agreed to receive them
Security
We are committed to ensuring that your information is secure.
To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer or device. Once you agree, the file is added and the cookie helps analyse web traffic or lets us know when you visit a particular site.
Cookies help us provide a better website by enabling us to monitor which pages visitors find useful and which they do not.
A cookie does not give us access to your computer or any information about you other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.
Some cookies may be necessary for the website to work properly. Others, such as analytics cookies, help us understand how visitors use the website and improve our services.
Where required, we will ask for your consent before setting non-essential cookies, including analytics cookies. You can change or withdraw your cookie preferences at any time through your browser settings or any cookie preference tool available on our website.
Third-party services
We may work with trusted organisations that help us run our website, mobile app and services, such as website hosting providers, analytics services and email platforms.
Where these providers process information on our behalf, we take reasonable steps to ensure that they do so securely and in accordance with applicable data protection requirements.
Google Analytics
We use Google Analytics to help us understand how visitors use our website.
Google Analytics collects information such as:
- Pages visited
- Time spent on the website
- Device and browser type
- General location information
This information is used for statistical analysis and to help us improve our website and services. We do not use this information to identify individual visitors.
Our mobile app
Aftermath Navigator is designed to provide information, resources and support. The app does not require users to create an account or log in.
We do not ask users to provide their name, contact details or personal information in order to use the app, and no personal information is sent back to Aftermath Support through the app.
The app may use limited technical diagnostic information, such as crash reports, device model or operating system information, to help identify technical issues and improve app performance. This information does not identify individual users.
The app may include links or buttons which open external services, websites, email, phone or text message functions on your device. These external services are not operated by Aftermath Support and may have their own privacy policies and terms.
If the way the app collects or uses information changes in the future, we will update this policy.
Urgent support and external services
Aftermath Navigator may include links or prompts to contact external support services, including urgent help services. These may open your phone, text message, email, browser or another app on your device.
Once you choose to contact an external service, any information you send to that service will be handled by that organisation, not by Aftermath Support. We are not responsible for the content, availability, privacy practices or response times of external services.
If you or someone else is in immediate danger, you should contact the emergency services.
Links to other websites
Our website may contain links to other websites of interest.
Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.
You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may request details of the personal information we hold about you.
We only collect and use personal information when we need it to provide our services, where you have given your consent, or where we are required to do so by law.
We keep personal information only for as long as necessary to fulfil the purposes for which it was collected and to meet legal or regulatory requirements.
Some of the information shared with us through referrals and support services may relate to personal experiences of trauma. We handle this information carefully and only use it to provide support and manage our services.
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information where appropriate
- Object to certain types of processing
- Withdraw your consent where we rely on consent to process your information
If you believe that any information we are holding is incorrect or incomplete, please contact us as soon as possible. We will promptly correct any information found to be inaccurate.
If you would like to exercise any of these rights, please contact us using the details below.
If you are unhappy with how we have handled your personal information, you have the right to contact the Information Commissioner’s Office (ICO). Website: www.ico.org.uk
Contact us
If you have any questions about this privacy policy or the information we hold about you, please contact:
Aftermath Support
Email: admin@aftermathsupport.org.uk
Telephone: 0151 777 2562
Address: c/o Upton Police Station, 50 Arrowe Park Road, Upton, Wirral, CH49 0UE